|Virgin Media signs first tube Wi-Fi advertisers|
|Thursday, 05 July 2012 11:51|
Virgin Media has confirmed the first advertising partners for its new London Underground Wi-Fi service. From this week, splash page ads from Renault and eBay will appear as Tube passengers begin using the new tube Wi-Fi service at the start of their journeys. Renault’s campaign will show off its electric vehicle range, including Twizy, an electric urban compact two-seater, and the forthcoming electric supermini, ZOE. And eBay’s campaign will enable shoppers to explore its online shopping marketplace while underground at Tube stations across the capital for the very first time. Targeting cosmopolitan audience Virgin Media rolled out splash page ads from the launch of its next generation Wi-Fi service in early June with the space now being taken by these first two commercial advertising partners. Users will see the ad just before accessing the Wi-Fi portal, which is free email registered users. Up to 120 Tube stations across the capital will be connected by the end of 2012. Mark Brandon, Virgin Media commercial director, said: “Renault and eBay are perfect launch partners, bringing relevant and engaging content to our new Wi-Fi service. As we roll out across London Underground and connect millions of journeys each day, we’ll continue to evolve the service and make the most of a unique opportunity to reach a digitally savvy and invaluable audience of millions of Londoners.” Olivier Ropars, senior director for eBay Mobile said: "We know that time spent travelling is often time people would like to fill with shopping or browsing on their mobiles. By investing in this presence on Virgin London Underground Wi-Fi, we hope we can help bring eBay mobile shopping to even more people and make getting online on the go even easier for our millions of mobile customers."