|JCPenney to Implement Integrated Oracle Retail Applications Suite|
|Thursday, 19 July 2012 08:37|
As part of its ambitious transformation initiatives, JCPenney will implement an open, integrated suite of Oracle Retail solutions designed to streamline retail operations and improve the cross-channel customer experience. The department store retailer will deploy applications in critical areas including merchandising, supply chain and store operations. "In order to become America's Favorite Store, JCPenney must simplify our processes and our technology infrastructure to deliver the best possible customer experience," said JCPenney CEO Ron Johnson in a statement. "A critical step on this journey is providing our team with better access to the information they need to make strategic business decisions, drive performance and exceed customer expectations. Working with Oracle, we will achieve our goal." JCPenney will use the Oracle Retail applications for merchandising operations management, merchandise planning and optimization, supply chain planning and retail stores, as well as the Oracle Retail Merchandising Analytics application, which delivers BI via mobile technology on item and category performance. "We need an IT foundation that delivers real-time, mobile access to accurate information throughout the organization," said JCPenney CTO Kristen Blum in a statement. "We selected Oracle based on its deep retail functionality and the fact that it is proven to handle the volumes of transaction, customer and business data generated by a large organization." The new implementation builds on JCPenney's existing deployment of Oracle Commerce, Oracle Database and several components of Oracle Fusion Middleware as well as the Oracle E-Business Suite and Oracle's PeopleSoft and Hyperion Performance Management applications.