US based technology firm Swirl has launched a new consumer-shopping platform, leveraging on mobile, social and web technologies, to enhance the offline shopping experience that accounts for over 90% of all retail sales.
Swirl said the new platform brings fashion brands, styles, offers and influencers together in one place to provide consumers an efficient and engaging experience when shopping at their favorite retail stores.
The new technology platform, developed by a team of mobile, digital media, social marketing and e-commerce professionals, offers information on over 100,00 fashion items and brand promotions of over 200 of the top retailers at 30,000 store locations across the US.
Inspirational qualities of a fashion magazine, the connectedness of a social network, the organizational capabilities of a personal assistant, and the relevance of a custom news and offer feed are some of the features offered by the platform - all in a location-based services format.
The new platform has been designed to target individuals who love shopping, however, are busy with daily email promotions and online offers that need product purchasing without trying them on, said the company.
The platform also targets time-starved working people who want to find a particular style and buy it quick without waiting for it to be shipped.
Swirl founder and CEO Hilmi Ozguc said in the past 15 years, e-commerce and mobile commerce have dramatically advanced, yet they account for less than 10% of all retail sales
"Our goal is to reinvent the consumer shopping experience where the vast majority of transactions still take place - in the physical retail store," Ozguc added.